The 14 year old “Start-Up” Fighting for What’s Right
“I came to Studio Mark Digital to understand my marketing needs, so why’re they trying to sell a Salesforce Partner?”
-Probably What You’re Thinking
But Keonos is not a Salesforce partner in the typical sense; they are one of the highest-ranked Salesforce Customization Companies.
Salesforce partners sell a plethora of products and services that you don’t need, so they can make commissions and so that you keep coming back to them to “solve” the technical issues that “mysteriously show up” when your systems can’t manage all the workload.
Keonos fixes the problem flat out! There are no 50 different extensions or customizations added to your Salesforce org to confuse your users. There’s 1 customized extension that takes care of everything.
No more Customer adoption problems; your interfaces remain simple, they match the aesthetic, they load quicker, they’re submitted faster, and they’re dealt with effectively. You get a happy user or return customer at less than half the cost of a regular “partner” company.
Why is Keonos doing this?
Keonos (before its rebranding) worked as a partner, but seeing how the “partner industry” misled the client by bleeding SMEs of their revenue for their own profit, they created a better process.
Using Sandboxes and veteran DevOps teams, Keonos finds mistakes early & thoroughly so your users and/or customers don’t have to find them for you. This also makes sure you’re not forced to rely on a hefty retainer or subscription that other partners would have you pay. They have a lean, pocket-friendly managed service model that their customers claim ‘just works’!
Partners are now a thing of the past. Customize your Salesforce for your company, not the industry average, using Keonos.
On simplicity
"We went from 5 different Salesforce solutions to one unified solution. Our team actually uses it now."
- Operations Director at a HiTech Company
On cost
"We were paying $8K/month on retainers and still had issues. With Keonos, we spent less upfront and our monthly costs dropped to under $2K."
- CFO at a Manufacturing Company
On user adoption
"Our sales team went from 40% to 75% daily Salesforce usage in two months. They say it finally makes sense."
- Sales Director at a SaaS Company organisation
On problem-solving
"No more mystery bugs that require expensive emergency support. Everything just works like they promised."
- IT Manager
On partnership difference
"They fixed our problem, not sold us more problems to fix later. Refreshing approach."
- CTO at a Consulting Firm
-Raajus Dewan
Your Next Marketing Campaign
You want customers from every social-media , but get none from anywhere. Why?
You’re spread too thin. The rules are too different. The customers are not the same.
Let me give you the answer you’ll probably reach after months of hard work:
“Pick a Lane”
That’s it. That’s the entire blog.
Ok you want me to go into detail, FINE.
You’ll always have opportunities to diversify into other social media, but it takes time to understand one.
What I mean by that is, with every social media you want interaction on you’ll have to know the algorithm, the crowd, the captions, the hashtags, the content, the formats, the editing tools, the filters and on and on and on and on and on.
Although this sounds tedious, it is the best homework you’re ever going to get and that is…………………
(I hope you imagined a drum roll)
Doom Scroll.
Sike. Doom Scroll, sure but with purpose (almost thought you had something fun to do):
Take screenshots, screen-record videos that get engagement, look at the hashtags that show up repeatedly and note them down, try to understand the topic that’s being pushed that week by influencers or meme pages during that time frame.
An example of some of the best social media marketing you’ll see is Duo-Lingo. Their employees use the current controversial topic of conversation on instagram and X to boost the interactions of their posts.
This works because they shock their viewers with the opinions/actions of Duo (their mascot), who enforces the negative opinion/action. Something completely unexpected when compared to other organizations that usually push a very uninteresting middle ground.
All this to say:
Start with one platform, look (very hard) at what works , try it out (relentlessly) until something clicks, and stick to it.
Studio Mark has already done this successfully for all its clients and itself (we’re selfish).
If you don’t want the hassle (or the mental health problems that come with doom-scrolling),
We have the perfect chronically online team available 24/7 for your business.
-Raajus Dewan
The A.I Evolution
Free Marketing Tool that No one is using
First of all, why should you even care about this new AI fad ?
The same reason companies cared about being seen on Google and Yahoo when they came out (also known as Search Engine Optimization).
It’s Free Marketing.
Every time a customer asks an AI a specific question related to your field, they will be given a specific answer that mentions or recommends your organization to them (by pulling information from your website and websites related to it).
This is Generative Engine Optimization for your Companies’ website.
Everyone wants to talk about how SEO (Search Engine Optimization) is dead and GEO (Generative Engine Optimisation) is the new way to advertise your business.
At Studio Mark Digital we see it for what it really is.
The best practices remain the same.
While most argue about how SEO is about wanting to rank first on google through (solely) Keyword optimization, they fail to see how google updates its search ranking system.
Both GEO and SEO look at how trusted the website is through mentions on other websites (back-links) as well as reviews and ratings of the websites by its customers.
The system is based on Trust.
Now ask yourself this, “ Will My Business show up if the customer asks a question about my industry to an AI?”.
The answer relies on your online presence and reputation.
At Studio Mark Digital we develop your websites and social media such that any AI or search engine is easily able to utilize the Schema formatting and the Meta/Open Graph Tags to present your website as a top ranked trustworthy source.
We further support this by empowering you through blogs/FAQs on your website, to display your expertise to your customers and boost your chances of being mentioned by AI results.
I would plug our services again, but I’m sure you get it by now.
- Raajus Dewan
The Best HealthCare Marketing
You’ve Never Heard Of
Does a patient in an emergency really look at Ads?
No. No one LOOKS at ads, we merely acknowledge their existence .
But it is within that acknowledgement we realise the existence of the service; this is a concept known as Brand Awareness.
It lets our customers know us, feel safe with us and trust our judgement (without necessarily wanting to watch our ad)
However, the trust in healthcare systems is at an all time low.
The public is now aware of the private organizations that have tried to manipulate patients for its own profit (glory to the share-holders).
Feeling cheated the public has decided to take its health into its own health; further distancing themselves from the healthcare system.
Worried about their doctors wanting return customers, the customers have shifted from them to Podcast Gurus that suggest healthy practices that one can perform by themselves without relying on a pill to solve it all.
We can take this shift in the public’s mindset into consideration when looking to market ourselves as the safe choice for our customer’s current and future needs (Purcarea, 2019).
These shifts also offer a potential into developing our owned media through creating one’s own podcast to help inform their customer/audiences or adding onto our paid media by investment into advertisements on podcasts to demonstrate oneself as a Modern Medicine Practitioner.
In 2025 there were 584 Million Listeners with a projected 620 Million Listeners in just the next year.
An untapped market for healthcare professionals to advertise themselves could bring about the change your business needs.
Studio Mark Digital has the podcast expertise required to help you start your own or help you find the right podcast to sponsor based on your brand image.
- Raajus Dewan
References:
Purcarea, V.L. (2019) The impact of marketing strategies in Healthcare Systems, Journal of medicine and life. Available at: https://pmc.ncbi.nlm.nih.gov/articles/PMC6685306/ (Accessed: 26 October 2025).
The Product, the Ad Copy, and the Ugly
It’s high-noon, inside a meeting room, a stand off between the Product, the Ad Channels and the Ad-Copy is inevitable. The question that brought them here is “How can we do better?”.